Factors to Consider When Creating Small Business Websites

If you’ve recently founded a small business, it’s important to set up an appealing website as soon as possible. Without a noticeable web presence, it’s unlikely that your company will be able to grow and thrive. Before you get started on creating small business websites, think carefully about the following factors.

Website Hosting Price  

There are numerous hosting options for your small business website, but it’s a good idea to do your research before rushing into a contract. Your host company should be well established with a solid track record and great customer reviews. No matter which website hosting company you opt for, make sure to read the contract carefully to ensure that you’ll be satisfied with the service.

Layout and Design

Once you’ve found a hosting company for small business websites, it’s important to start thinking about the best layout and design for your site. While you might be tempted to have a front page that’s heavy in text explaining the unique product or service that your company offers, it’s usually best to keep the home page relatively clean. Since many people tend to browse websites while they’re on the go, they’re likely not interested in pausing to read a massive wall of text. Instead, opt for high-quality pictures, a short video, or simple product descriptions.

Mobile Friendly

When designing small business websites, it’s absolutely essential that you choose a template that’s mobile friendly. As smart phones become increasingly sophisticated, most people spend a large majority of the day checking their phone and doing web searches via this handy device. If your website looks great on a computer but jumbled or simply unusable on a mobile phone, you should go back to the drawing board to make a mobile-friendly small business website.

 

Easy to Navigate

Your website is truly the face of your business, and you’ll need to ensure that it’s easy to use and that important information is readily accessible. When designing your website, look for templates that are simple and clean. While they may not be the most exciting to look at, your clients will likely appreciate the ease of use and navigation. If you’re working with a programmer to build a custom website, speak with your website design professional about different options for layout and site navigation. You’ll probably be able to find a happy medium that looks like you’ve always envisioned, but is still simple for most people to use.

Designing small business websites can be a headache if you’re not sure what to look for. When creating a new website, the web host is one of the most important aspects. After you’ve chosen a great host, be sure to spend some time thinking about the design, mobile-readiness, and user friendliness.

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